Which Country Watches Netflix the Most

Which nation will win the world’s most Netflix binge-watching title as internet connectivity soars to new heights and home entertainment takes center stage? We can identify the country with the most devoted Netflix customers by looking at viewing patterns, tastes, and cultural influences.

Over 223 million worldwide are Netflix users as of the third quarter of 2022, or 2.8 percent of the world’s population. We’re interested in learning the average amount of Netflix content watched in each nation and which has the highest viewing.

The article examines streaming data to identify which country consumes the most Netflix content, illumining the fascinating nexus between technology, entertainment, and diverse viewing preferences. 29,793 viewing records provided through our time spent streaming service were the foundation for our findings.

Key findings

Since signing up for Netflix, the average customer has spent the following:

• People have been seen to have watched TV series on Netflix for a total of 55,201 minutes, which equates to 920 hours or 38 days. Surprisingly, this category accounts for more than 83% of their views.
• A total of 66,175 minutes, or 46 days, or 1,103 hours, have been spent by users viewing Netflix.
• Users watched films on Netflix for a total of 10,974 minutes, which is equal to 183 hours or 8 days. Surprisingly, Netflix films accounted for only 16.5% of our views.

Which countries are watching the most Netflix?

The average number of minutes spent watching Netflix by days

The ten countries where Netflix is the most popular

1. United States

• Total Population: 325.7 million
• User Base: 64.5%
• Popular Originals: Orange Is the New Black, House of Cards, Stranger Things

2. Norway

• Total Population: 5.23 million
• User Base: 62.4%
• Popular Originals: Nobel, Borderliner, Lilyhammer

3. Canada

• Total Population: 36.29 million
• User Base: 56.3%
• Popular Originals: Travelers, Alias Grace, Anne with an E

4. Denmark

• Total Population: 5.73 million
• User Base: 54.9%
• Popular Originals: Rita

5. Sweden

• Total Population: 9.903 million
• User Base: 50.02%
• Popular Originals: Bonus Family

6. Netherlands

• Total Population: 17.02 million
• User Base: 43.6%
• Popular Originals: Meskina, Women of the Night, Faithfully Yours

7. Australia

• Total Population: 24.13 million
• User Base: 42.7%
• Popular Originals: The Letdown, Glitch

8. Finland

• Total Population: 5.49 million
• User Base: 39.7%
• Popular Originals: Bordertown

9. Germany

• Total Population: 82.67 million
• User Base: 35.5%
• Popular Originals: Babylon Berlin, Dark

10. United Kingdom

• Total Population: 65.64 million
• User Base: 33.8%
• Popular Originals: Collateral, The End of the Fucking World, Black Mirror

Why is Netflix different in each Country?

Because there is so much money on the line in the film and television industries, they work extremely hard to recoup as much of their investments as they can. Studios protect their copyright according to the country as a result. Distinct markets have distinct requirements for content. For instance, American users might not be interested in a British sci-fi classic, and Ukrainian audiences might not be interested in an American blockbuster.

For the streaming rights to particular films, studios charge Netflix more in some nations than others. While agreements for other locations might fall, Netflix may pay a steep fee for broadcasting content in a country where they are convinced the material will be popular.

South Americans watch the most Netflix

According to our research, South America is where Netflix content is streamed the most. However, Peru is the country with the highest number of binge-watchers.

Peruvian subscribers have watched an average of 118,776 minutes on Netflix since signing up, more than double the standard viewing time of 1,980 hours or 82 days. On the other hand, Argentinians have watched an average of 108,476 minutes since activating their accounts, close behind Peru. Other top countries, such as Brazil, Chile, and Mexico, have an average viewing time of over 95,000 minutes.

The average number of minutes spent watching Netflix

Our analysis of “Which countries pay the most and least for Netflix?” has shown that Argentina and Brazil offer the most affordable Netflix memberships for their basic plan. Interestingly, the nations with the most casual Netflix watchers also fall into the less cost-effective category. It implies that the countries with the most affordable Netflix subscriptions are making the most of their money by using their Netflix subscriptions to their fullest potential.

Europeans and Asians watch the least Netflix

According to recent data, it has been observed that the people of Qatar have been consuming considerably less content on Netflix than their counterparts in Peru. The data suggests that, on average, Qataris have viewed approximately 1,466 hours less content on the platform than the people of Peru. It equates to a staggering difference of almost 61 days of viewing time.

According to recent statistics, Slovakians have achieved second in terms of Netflix viewing minutes, with an average of 34,416 minutes. Maltese individuals secured the third spot with an average of 37,745 minutes, while Lithuanians and Hungarians followed closely with an average of 37,949 and 39,627 minutes, respectively.

South Americans are binging the most TV series

It has been observed that among all users, South Americans are the ones who binge-watch more TV series than films. Argentinians, in particular, have seen the most TV programs, with an average of 92,124 minutes, which accounts for approximately 85% of their total material.

On the other hand, Singaporeans are the ones who watch TV shows on Netflix most frequently. Almost 94% of their Netflix selections are TV shows, with a typical person watching 59,259 minutes of TV shows compared to just 4,018 minutes of films.

The many TV series in Singapore’s Netflix collection are not coincidental. Residents of Singapore have access to 2,410 TV series, which is over 400 more titles than the average user.

The average number of minutes users have spent watching Netflix TV series

According to recent statistics, the citizens of Peru, Chile, and Brazil are avid fans of TV series, with total viewing times close behind those of Argentinians. Specifically, Peruvians clock in with 87,439 minutes spent glued to their screens, while Chileans and Brazilians follow closely with 85,159 and 80,512 minutes, respectively. These four countries account for over 70% of TV series viewing time.

According to the data, the majority of viewers, approximately 83%, tend to spend a significant portion of their total viewing time engaged in watching TV shows as opposed to films. This trend is reflected in the average whole viewing time of 55,201 minutes, indicating a strong preference for serialized content over standalone features.

Peruvians are binging the most movies

Did you know that Peruvians watch the most movies on average, with a total viewing time of 31,336 minutes? It is more than three times higher than the average of 10,974 minutes and much more than Mexico (19,266 minutes) and Canada (18,669 minutes), who came in second and third, respectively.

It seems that citizens of the United Arab Emirates are the most frequent watchers of films on Netflix. According to statistics, the average Netflix customer in the UAE spends 26.44% of their free time watching movies on the platform, slightly higher than the percentage of Peruvians at 26.38%. On average, residents of New Zealand devote nearly a quarter of their Netflix streaming time to watching movies.

The average number of minutes spent watching Netflix movies

Australians, British, Americans, and Canadians are above-average Netflix users

It’s no secret that Netflix has become a favorite pastime for many individuals across the globe. In particular, Americans, Britons, Australians, and Canadians have shown a strong affinity for the streaming service. The average American has dedicated 62 days to watching Netflix content. Interestingly, 85% of their viewing time is spent indulging in TV series, indicating a clear preference for this genre.

Australians have watched slightly less Netflix than the average user, with a total of 67,817 minutes or 47 days of viewing time, just one day more than the average. On the other hand, the British have binged an average of 78,874 minutes or 55 days of Netflix, nine days more than the average. Interestingly, TV series make up around 78% of the content that people in both countries tend to watch.

Canadians are the most enthusiastic Netflix binge-watchers, with an average of 94,648 minutes or 66 days spent annually. It is 20 days longer than the average viewership. TV shows account for over 80% of the content watched.

Conclusion

Using Netflix material has spread internationally and has overcome cultural and geographic barriers. Although users from many nations contribute substantially to the platform’s viewing, statistics indicate that Netflix programming is primarily streamed in the United States. It’s crucial to remember that these patterns are subject to change as Netflix continues to broaden its selection and attract new viewers worldwide. It will be interesting to see how viewing habits change as the streaming landscape changes and whether other countries surpass the United States as the top Netflix consumers.

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